With Tuesday marking 100 days to the big kickoff, excitement is building in offices, classrooms and homes.
Football Fridays, a joint initiative by the World Cup Local Organising Committee, the International Marketing Council, SA Tourism and government, encourages South Africans to wear football jerseys - Bafana or not - to work each Friday.
The growing hype and moves by companies to set up viewing areas for staff has seen increased demand for wide-screen televisions, replica Bafana Bafana jerseys and other soccer fan paraphernalia.
Some companies, like SA Breweries, are branding their offices, running in-house competitions and giving away Bafana gear.
Hollard Insurance is keen for its staff to enjoy the "once-in-a-lifetime" World Cup experience. Said Hollard human resources manager Brent Wyborn: "For staff who haven't planned for the extended school holidays, we are hosting a cr¨¨che at our offices to keep kids occupied.
"We just cannot predict what is going to happen during the World Cup so we are considering options like flexitime, half days when we are expecting gridlocks or even a work-from-home option where necessary."
Eva Mudely, a labour legal expert, said public and private sector employers were considering incentivising employees to take leave during the event. This could include offering a day's free leave for every four days taken.
Sanlam has launched its own 2010 soccer tournament, Play Soccer for Wellbeing, with staff matches every Thursday. It has also installed foosball (the table football game) at its regional offices.
Debbie Rakusin, a Johannesburg-based freelance choreographer, said her diski (football) dance lessons had been received with enthusiasm.
"Everything involved with the World Cup has got people excited. South Africa is one rhythm park."
She said South Africans of all persuasions were enjoying the dance. "Even white people are loving it."
SAB marketing manager Alastair Hewitt said: "We have placed an order for Bafana shirts, which employees can purchase at a discounted rate. We are supporting this with a number of other initiatives."
Toyota SA spokesman Leo Kok said the company was making spaces on its premises available for staff to watch matches after hours.
A manager at a nationwide audiovisual store said demand for television sets was the highest in years and the chain was buying in 20% extra stock.
Schools are also jumping on the bandwagon.
In Durban, the George Campbell School of Technology's marketing manager, Anne Meyer, said the school was taking part in the mini-World Cup at the new Moses Mabhida Stadium and a parade next week.
Said Meyer: "We are representing South Korea. To celebrate the 100 days our boys will march in their kit, which each school has had to organise with the embassies. We've got full kits, flags and everything."
Winterton Primary School principal Ian Freese said his school was running a successful World Cup-linked fund-raising initiative. On Fridays, children who wear Bafana jerseys to school pay R5, while those who wear jerseys of other teams pay R10. The money funds projects for poor schoolchildren.